Born To Multiply

Module #1 - Purpose Design

There’s nothing worse than putting in all of the effort to build a business and then realizing it wasn’t the right one for you, that you’re drowning, bored, uninspired or over it. When that happens, it becomes nearly impossible to take it the next level. In Module #1, you’ll learn how to Purposefully Design your Life and Money around what makes your heart sing.

Module #1 is about getting LASER FOCUS around the things that are important to you. You can come up with a million ideas, but you can NOT build a million revenue streams. Let’s connect you to your core, your ambitions, the ways we can make your life amazing so you can always make decisions based on your PURPOSE.

Module #2 - What's in Your Hand

Module #4 - Blueprint Mapping

• Verifying your market (short cut – has it been done?)
• The real verification comes in your commitment AND your first dollar
• How to use YOUR GIFTS to make money
• Service vs. product
• Seeing money where others have seen it
• Seeing money where others have NEVER seen it
• Do people want it? How to find out.
• You literally transfer your gift into money
• The IDEA that creates a Revenue River

That pathway to success isn’t brand new. Millions have people have already paved the way! In Module #6, we explore how to set up your Wealthy Tribe that will help pour into you, give you mentorship, and help you cross the finish line. You absolutely need to surround yourself with people who are further down the path than you and in Module #6, we explore how to quantum leap your success by creating a Wealthy Tribe of advisors.

Module #7 - Ideal Client

In this module, you’ll do a deep-dive into one of the most important pieces of building an amazing business and it’s one of the Foundational Pillars – The Ideal Client.

ALL aspects of your business, from your coaching, signature talks, your products, programs, your sales, marketing– the very fabric of your business, is influenced by your Ideal Client. This is where most start ups fail because they are not able to clearly define their ideal client or customer avatars. Customers congregate in different places in the marketplace and once you know who your ideal client is, you can them identify where your ideal client is located in the marketplace and build from there.

The Born to Multiply® Bankable Purpose Program isn’t just a program, it’s a SYSTEM that should be applied to your business each and every day. Defining, clarifying and growing your business is an iterative process and the principles taught in this training will be helpful to revisit at various points throughout the evolution of your enterprise.

Module #8 - Magnetic Messaging

In this module, LaShawne teaches the formula for developing simple yet powerful messaging that connect with the pain and pleasure of your ideal client. She covers distinctions such as ‘Your XYZ’, ‘What I’ve Found’ and ‘Your Story’ all of which, combined, make for a powerful introduction to you, your brand and your products and services.

Module #9 - The Client Journey

In this module LaShawne will help you define your Proprietary Methodology – how you do what you do. Most entrepreneurs make the mistake of thinking that they don’t do anything ‘special’ when in fact each and every one of us has a unique TAG that was deposited into us before the foundations of the world that helps us be able to approach and service our clients in the best way. Spending some time appreciating HOW you do what you do will give you great insights into what makes you different and you may even find that there are elements of how you do what you do that you weren’t even aware of. This module will help you uncover and define what you offer, how to create Godfather Offers, building your value pyramid, you will learn the perfect launch strategy for profits, value-based pricing and so much more.

Module #10 - Goal Setting

So often, people treat building wealth and building a profitable business like a moving target. LaShawne introduces her method for creating goals that hit the target of what you desire to build. This module is important because as you begin to set your goals this process allows you to establish your day to day and month to month action plans.

Module #11 - Authentic Enrollment

Selling is the most important and most avoided aspect of entrepreneurship.If it’s not making money, it’s not making sense. In this module you’ll learn why selling should be embraced as the greatest tool for making an impact and providing value to your potential customer, and how to step into the sales environment with a powerful script that allows you to be authentic and in total service to your customer, while making the exchange for the sale. All this is done without being pushy, salesy, or untrue.

Module #12 - Predictable Marketing

LaShawne shares how to leverage everything you’ve built up until this point in the Born to Multiply Program to create all of your marketing materials. Sometimes it feels like there’s so much to do in our businesses, but the truth is that once you create your Core 4, pretty much everything else is a simple re-purposing of your core messaging and training so you are not on the wheel of constant creating.

Module #13 - Marketing Automation

In this module, LaShawne teaches the importance of creating a high value lead magnet that converts the people who are just interested into the clients that are committed to your brand and business. A lead magnet is almost always the beginning of a more extensive market automation campaign and is the key to building a list of interested and engaged prospects. This allows you to make money while you’re sleeping.